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PUBLIC RELATIONS AND
ADVERTISEMENT
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1st . Semester
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Course
Code
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Name of Course
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Core / Elective
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Weekly Course Hours
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Total Credits
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ECTS
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|
Total
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Theor.
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Applicat.
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TRK 101
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Turkish Language-I
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Core
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2
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2
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0
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2
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3
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MING 101
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English-I
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Core
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4
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3
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1
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4
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6
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MBT 101
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Information Technologies-I (ECDL)
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Core
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2
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1
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1
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2
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3
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MOD 101
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Keyskills
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Core
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4
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3
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1
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4
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6
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MHIR 101
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Public Relations
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Core
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3
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2
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1
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3
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5
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MHIR 103
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Advertisement
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Core
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3
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2
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1
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3
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5
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MHIR 105
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Interpersonal Communication
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Core
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3
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2
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1
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3
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5
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MHIR 107
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Social Psychology
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Core
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2
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2
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0
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2
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3
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SEMESTER TOTAL
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23
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17
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6
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23
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36
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2nd Semester
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Course
Code
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Name of Course
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Core / Elective
|
Weekly Course Hours
|
Total Credits
|
ECTS
|
|
Total
|
Theor.
|
Applicat.
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|
TRK 102
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Turkish Language-II
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Core
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2
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2
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0
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2
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3
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MING 102
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English-II
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Core
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4
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3
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1
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4
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6
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MBT 102
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Information Technologies-II (ECDL)
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Core
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2
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1
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1
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2
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3
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MOD 102
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Managing Comm. Knowledge and Information (HND-B-H1)
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Core
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4
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3
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1
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4
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6
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MHIR 102
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Public Relations Management
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Core
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3
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2
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1
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3
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4
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MHIR 104
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Designing Advertisements
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Core
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3
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2
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1
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3
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4
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MPAZ 104
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Marketing Communication
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Core
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3
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2
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1
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3
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4
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MHIR 106
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Mass Communication
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Core
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2
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2
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0
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2
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3
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SEMESTER TOTAL
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23
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17
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6
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23
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33
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Industry Experience 6 Weeks
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3rd Semester
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Course
Code
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Name of Course
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Core / Elective
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Weekly Course Hours
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Total Credits
|
ECTS
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Total
|
Theor.
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Applicat.
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MHIR 201
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Writing and Presentation Techniques in Public Relations and Advertisement
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Core
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3
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2
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1
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3
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5
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MHIR 203
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Public Relations Applications
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Core
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3
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2
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1
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3
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5
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MHIR 205
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Advertisement Applications
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Core
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3
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2
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1
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3
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5
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MHIR 207
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Media Planning
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Core
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3
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2
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1
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3
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6
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ATA 201
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Principles of Ataturk and History of Reforms-I
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Core
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2
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2
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0
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2
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3
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TOTAL
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14
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10
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4
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14
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24
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Elective Courses (*)
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6
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10
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MHIR 209
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Designing Brands and Corporate Identity
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Elective
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3
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2
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1
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3
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5
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MGRF 201
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Computer Aided Creative Work
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Elective
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3
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2
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1
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3
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5
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MISL 217
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Customer Relations Management
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Elective
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3
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2
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1
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3
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5
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MGRF 203
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Advertisement Photography
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Elective
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3
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2
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1
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3
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5
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MHIR 211
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Diction
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Elective
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3
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2
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1
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3
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5
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MPAZ 204
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Modernity and Consuming Community
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Elective
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3
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2
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1
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3
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5
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MISL 201
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Human Resources Management
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Elective
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3
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2
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1
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3
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5
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CBUS 219
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Business English - I
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Elective
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3
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2
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1
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3
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5
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SEMESTER TOTAL
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20
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14
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6
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20
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34
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* 2 courses will be selected (1 from upper 4, 1 from lower 4)
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4st. Semester
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Course
Code
|
Name of Course
|
Core / Elective
|
Weekly Course Hours
|
Total Credits
|
ECTS
|
|
Total
|
Theor.
|
Applicat.
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MHIR 202
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Public Relations Campaigns
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Core
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3
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2
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1
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3
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5
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MHIR 204
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Advertisement Campaigns
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Core
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3
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2
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1
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3
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5
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MHIR 206
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Intercorporate Public Relations
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Core
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3
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2
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1
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3
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5
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MHIR 208
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Sponsorship
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Core
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3
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2
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1
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3
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5
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ATA 202
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Principles of Ataturk and History of Reforms-II
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Core
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2
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2
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0
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2
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3
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TOTAL
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14
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10
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4
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14
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23
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Elective Courses (*)
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6
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10
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HUK 206
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Communication Law and Ethics
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Elective
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3
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2
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1
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3
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5
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MHIR 210
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Public Relations and Advertisement on the Internet
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Elective
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3
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2
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1
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3
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5
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MRTV 202
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Production and Management of Advertisement Films
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Elective
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3
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2
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1
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3
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5
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MHIR 212
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Analysis of Advertisements
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Elective
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3
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2
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1
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3
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5
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MHIR 214
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Political Communication
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Elective
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3
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2
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1
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3
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5
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MHIR 216
|
Public Relations in NGO’s
|
Elective
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3
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2
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1
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3
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5
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MISL 226
|
Crisis Management
|
Elective
|
3
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2
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1
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3
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5
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CBUS 220
|
Business English - II
|
Elective
|
3
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2
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1
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3
|
5
|
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|
SEMESTER TOTAL
|
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20
|
14
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6
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20
|
33
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* 2 courses will be selected (1 from upper 4, 1 from lower 4)
|
|
|
| |
|
|
|
|
|
|
|
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Total
|
Total
|
Theor.
|
Applicat.
|
T. Credits
|
ECTS
|
|
86
|
62
|
24
|
86
|
136
|
| |
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